Tag Archives: Sony

Sound Forge Pro 10 reviewed in November 2009 RAP

The November issue of Radio & Production magazine features my review of Sony Software’s latest release of Sound Forge, labeled Pro 10. You won’t find a lot of new features, but there are a couple that are compelling enough. No, the major improvements are in workflow and in the user interface, and these are substantial. I like it.

What’s kinda funny is that Sony pulled a quote from my review and used it in an email campaign advertising a free webinar on Forge 10:

Steve Cunningham, (Radio and Production Nov 2009) writes “Sound Forge Pro 10 is to version 9 as a 2010 Ford Mustang is to a 1969 Boss Mustang… still wicked fast, still sounds like business, but so much easier to drive.”

Don’t misunderstand me… I like publicity as much as anyone, and the pull is a direct quote — yup, I wrote that. What’s amusing is that at no time did I ever speak to anyone at Sony Software, either before or after I wrote the review. Furthermore, I bought the upgrade and paid for it myself (which I think is as it should be). But my contact info is in there at the end of the article. I’d have thought they’d send a note asking if I objected to their use of it, or at least telling me they were going to use it.

Makes me go “hmmm…”.