Southern California College Radio Conference at USC

USC’s own KSCR put together a fine SCCRC today (see title for acronym translation), where I was asked to wax on (and wax off) on the value of good imaging to college radio.

I consider it an honor to do so, because I’ve learned much of what I know about good imaging from the likes of Dave Foxx at Z-100 in New York and Dan O’Day here in Lost Angeles. These guys are complete professionals, and they understand the power of a single message properly delivered.

Props to both for helping me teach the next generation how to build the stuff that goes between the music, and do a better job of it.